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The impact of the corporate identity mix on corporate reputation

Money, K., Rose, S. and Hillenbrand, C. (2010) The impact of the corporate identity mix on corporate reputation. Journal of Brand Management, 18. pp. 197-211. ISSN 1479-1803

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To link to this item DOI: 10.1057/bm.2010.31


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Leadership, Organisations and Behaviour
Henley Business School > Marketing and Reputation
University of Reading Malaysia
ID Code:16546
Uncontrolled Keywords:corporate reputation; corporate identity mix; corporate brand beliefs; structural equation modelling; partial least squares
Publisher:Palgrave Macmillan

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