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The impact of the corporate identity mix on corporate reputation

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Money, K., Rose, S. and Hillenbrand, C. (2010) The impact of the corporate identity mix on corporate reputation. Journal of Brand Management, 18. pp. 197-211. ISSN 1479-1803

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To link to this article DOI: 10.1057/bm.2010.31


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
Henley Business School > Leadership, Organisations and Behaviour
ID Code:16546
Uncontrolled Keywords:corporate reputation; corporate identity mix; corporate brand beliefs; structural equation modelling; partial least squares
Publisher:Palgrave Macmillan
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