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A relationship-based view of the internet: the development of an internet personality scale as a mechanism for consumers to express feelings towards the internet

Rose, S. and Samouel, P. (2010) A relationship-based view of the internet: the development of an internet personality scale as a mechanism for consumers to express feelings towards the internet. In: 18th International Colloquium in Relationship Marketing, 27-30 Sept 2010, Henley Business School, UK.

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Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Leadership, Organisations and Behaviour
University of Reading Malaysia
ID Code:16554

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