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The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups

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Da Camara, N. Z., Money, K. G. and Hillenbrand, C. (2010) The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups. In: 18th International Conference in Relationship Marketing (ICRM), 27-30 Sept 2010, Henley on Thames, UK .

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Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:17095
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