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The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups

Da Camara, N. Z., Money, K. G. and Hillenbrand, C. (2010) The differential role of trust and distrust in building relationships with favourable and unfavourable customer groups. In: 18th International Conference in Relationship Marketing (ICRM), 27-30 Sept 2010, Henley on Thames, UK .

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Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:17095

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