Accessibility navigation

The role of rational trust and emotional trust in developing brand sustainability and strategic reputation management in the public sector

Tools

Da Camara, N. Z., Money, K. G. and Hillenbrand, C. (2010) The role of rational trust and emotional trust in developing brand sustainability and strategic reputation management in the public sector. In: 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, 19-21 May 2010, Rio de Janeiro, Brazil.

Full text not archived in this repository.


Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:17111
Deposit Details

Repository Staff Only: item control page

Page navigation

See also