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The role of rational trust and emotional trust in developing brand sustainability and strategic reputation management in the public sector

Da Camara, N. Z., Money, K. G. and Hillenbrand, C. (2010) The role of rational trust and emotional trust in developing brand sustainability and strategic reputation management in the public sector. In: 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, 19-21 May 2010, Rio de Janeiro, Brazil.

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Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:17111

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