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Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005)

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Godley, A. and Hang, H. (2008) Revisiting the psychic distance paradox: international retailing in China in the long run (1840-2005). Henley Business School Discussion Paper in Management. 2008/066. Discussion Paper. Henley Business School, Reading. pp47.

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Item Type:Report (Discussion Paper)
Divisions:Henley Business School > International Business and Strategy
Henley Business School > Marketing and Reputation
ID Code:20230
Uncontrolled Keywords:Psychic Distance, China, International Retailing, Internationalisation Process
Additional Information:SchoolMan_0809_13052011AS
Publisher:Henley Business School
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