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Where does corporate branding end and reputation management begin?

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Money, K., Rose, S. and Hillenbrand, C. (2008) Where does corporate branding end and reputation management begin? In: 12th International Reputation Institute Conference, 29 May - 1 June, Beijing. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Refereed:No
Divisions:Henley Business School > Marketing and Reputation
Henley Business School > Leadership, Organisations and Behaviour
ID Code:20256
Additional Information:SchoolMan_0809_13052011AS
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