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Extension to alliance: Aaker and Keller's model revisited

James, D. (2006) Extension to alliance: Aaker and Keller's model revisited. Journal of Product & Brand Management, 15 (1). pp. 15-22. ISSN 1061-0421

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To link to this article DOI: 10.1108/10610420610650846


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:22816
Publisher:Emerald

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