Does the tail wag the dog? Brand personality in brand alliance evaluation
James, D., Lyman, M. and Foreman, S. (2006) Does the tail wag the dog? Brand personality in brand alliance evaluation. Journal of Product & Brand Management, 15 (3). pp. 173-183. ISSN 1061-0421
Full text not archived in this repository.
To link to this article DOI: 10.1108/10610420610668612
Centaur Editors: Update this record