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Guilty through association: brand association transfer to brand alliances

James, D. (2005) Guilty through association: brand association transfer to brand alliances. Journal of Consumer Marketing, 22 (1). pp. 14-24. ISSN 0736-3761

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To link to this article DOI: 10.1108/07363760510576518


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:22973
Publisher:Emerald

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