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Introduction: special issue on advances in brand management

de Chernatony, L., Veloutsou, C., Christodoulides, G. and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research, 62 (3). pp. 289-290. ISSN 0148-2963

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Official URL: http://dx.doi.org/10.1016/j.jbusres.2008.05.007

Abstract/Summary

This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management.

Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:27152
Publisher:Elsevier

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