Introduction: special issue on advances in brand management
de Chernatony, L., Veloutsou, C., Christodoulides, G. and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research, 62 (3). pp. 289-290. ISSN 0148-2963
Full text not archived in this repository.
Official URL: http://dx.doi.org/10.1016/j.jbusres.2008.05.007
This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management.