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Can search engine advertising help access rare samples?

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Nunan, D. and Knox, S. (2011) Can search engine advertising help access rare samples? International Journal of Market Research, 53 (4). pp. 523-540. ISSN 1470-7853

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Official URL: http://www.ijmr.com/Contents/RecentIssues.asp?Issu...


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:27202
Publisher:The Market Research Society
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