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Can search engine advertising help access rare samples?

Nunan, D. and Knox, S. (2011) Can search engine advertising help access rare samples? International Journal of Market Research, 53 (4). pp. 523-540. ISSN 1470-7853

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Official URL: http://www.ijmr.com/Contents/RecentIssues.asp?Issu...


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:27202
Publisher:The Market Research Society

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