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Brand equity

Christodoulides, G. (2012) Brand equity. In: Wiley encyclopedia of management. Wiley.

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To link to this article DOI: 10.1002/9781118785317.weom090279


Item Type:Book or Report Section
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:27759
Publisher:Wiley

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