Article

Rose, S., Fandel, D., Saraeva, A. and Dibley, A. (2021) Sharing is the name of the game: exploring the role of social media communication practices on B2B customer relationships in the life sciences industry. Industrial Marketing Management, 93. pp. 52-62. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2020.12.013

Hillenbrand, C., Saraeva, A., Money, K. and Brooks, C. ORCID: https://orcid.org/0000-0002-2668-1153 (2021) Saving for a rainy day… or a trip to the Bahamas? How the framing of investment communication impacts retail investors. British Journal of Management. ISSN 1467-8551 doi: https://doi.org/10.1111/1467-8551.12455

Hillenbrand, C., Saraeva, A., Money, K. and Brooks, C. (2020) To invest or not to invest? The roles of product information, attitudes towards finance and life variables in retail investor propensity to engage with financial products. British Journal of Management, 31 (4). pp. 688-708. ISSN 1467-8551 doi: https://doi.org/10.1111/1467-8551.12348

Money, K., Saraeva, A., Garnelo-Gomez, I., Pain, S. and Hillenbrand, C. (2017) Corporate reputation past and future: a review and integration of existing literature and a framework for future research. Corporate Reputation Review, 20 (3-4). pp. 193-211. ISSN 1479-1889 doi: https://doi.org/10.1057/s41299-017-0034-3

Book or Report Section

Garnelo-Gomez, I. and Saraeva, A. (2019) Yes, we can! Encouraging responsible management through effective CSR communication. In: Farache, F., Grigore, G., Stancu, A. and McQueen, D. (eds.) Responsible People: The Role of the Individual in CSR, Entrepreneurship and Management Education. Palgrave Macmillan, Cham, Switzerland, pp. 115-134. ISBN 9783030107390

Thesis

Saraeva, A. (2017) The interactions between messages and stakeholder (dis)identification with messengers: exploring their moderating impact on the links between perceptions of corporate reputation, organisational (dis)identification, and behavioural outcomes. PhD thesis, University of Reading.