Number of items: 6.
Article
Rose, S., Fandel, D., Saraeva, A. and Dibley, A.
(2021)
Sharing is the name of the game: exploring the role of social media communication practices on B2B customer relationships in the life sciences industry.
Industrial Marketing Management, 93.
pp. 52-62.
ISSN 0019-8501
doi: https://doi.org/10.1016/j.indmarman.2020.12.013
Hillenbrand, C., Saraeva, A., Money, K. and Brooks, C.
ORCID: https://orcid.org/0000-0002-2668-1153
(2021)
Saving for a rainy day… or a trip to the Bahamas? How the framing of investment communication impacts retail investors.
British Journal of Management.
ISSN 1467-8551
doi: https://doi.org/10.1111/1467-8551.12455
Hillenbrand, C., Saraeva, A., Money, K. and Brooks, C.
(2020)
To invest or not to invest? The roles of product information, attitudes towards finance and life variables in retail investor propensity to engage with financial products.
British Journal of Management, 31 (4).
pp. 688-708.
ISSN 1467-8551
doi: https://doi.org/10.1111/1467-8551.12348
Money, K., Saraeva, A., Garnelo-Gomez, I., Pain, S. and Hillenbrand, C.
(2017)
Corporate reputation past and future: a review and integration of existing literature and a framework for future research.
Corporate Reputation Review, 20 (3-4).
pp. 193-211.
ISSN 1479-1889
doi: https://doi.org/10.1057/s41299-017-0034-3
Book or Report Section
Garnelo-Gomez, I. and Saraeva, A.
(2019)
Yes, we can! Encouraging responsible management through effective CSR communication.
In: Farache, F., Grigore, G., Stancu, A. and McQueen, D. (eds.)
Responsible People: The Role of the Individual in CSR, Entrepreneurship and Management Education.
Palgrave Macmillan, Cham, Switzerland, pp. 115-134.
ISBN 9783030107390
Thesis
Saraeva, A.
(2017)
The interactions between messages and stakeholder (dis)identification with messengers: exploring their
moderating impact on the links between perceptions of corporate reputation, organisational (dis)identification, and behavioural outcomes.
PhD thesis, University of Reading.
This list was generated on Sun Feb 28 20:49:55 2021 UTC.