Article

Ashok, M. ORCID: https://orcid.org/0000-0002-9827-9104, Al Badi Al Dhaheri, M. S. M., Madan, R. and Dzandu, M. D. (2021) How to counter organisational inertia to enable knowledge management practices adoption in public sector organisations. Journal of Knowledge Management. ISSN 1367-3270 doi: https://doi.org/10.1108/JKM-09-2020-0700

Pathak, B., Ashok, M. and Tan, Y. L. (2020) Value co-destruction: exploring the role of actors' opportunism in the B2B context. International Journal of Information Management, 52. 102093. ISSN 0268-4012 doi: https://doi.org/10.1016/j.ijinfomgt.2020.102093

Ashok, M., Day, M. and Narula, R. (2018) Buyer (dis)satisfaction and process innovation: the case of information technology services provision. Industrial Marketing Management, 68. pp. 132-144. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2017.10.004

Ashok, M., Narula, R. and Martínez-Noya, A. (2016) How do collaboration and investments in knowledge management affect process innovation in services? Journal of Knowledge Management, 20 (5). pp. 1004-1024. ISSN 1367-3270 doi: https://doi.org/10.1108/JKM-11-2015-0429

Book or Report Section

Ashok, M. (2018) Role of digitisation in enabling co-creation of value in KIBS firms. In: Liu, K., Nakata, K., Li, W. (V.) and Baranauskas, C. (eds.) Digitalisation, Innovation, and Transformation. Springer, pp. 145-154. ISBN 9783319945415 doi: https://doi.org/10.1007/978-3-319-94541-5_15