Article

Pathak, B., Ashok, M. and Tan, Y. L. (2020) Value co-destruction: exploring the role of actors' opportunism in the B2B context. International Journal of Information Management, 52. 102093. ISSN 0268-4012 doi: https://doi.org/10.1016/j.ijinfomgt.2020.102093

Ashok, M., Day, M. and Narula, R. (2018) Buyer (dis)satisfaction and process innovation: the case of information technology services provision. Industrial Marketing Management, 68. pp. 132-144. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2017.10.004

Ashok, M., Narula, R. and Martínez-Noya, A. (2016) How do collaboration and investments in knowledge management affect process innovation in services? Journal of Knowledge Management, 20 (5). pp. 1004-1024. ISSN 1367-3270 doi: https://doi.org/10.1108/JKM-11-2015-0429

Book or Report Section

Ashok, M. (2018) Role of digitisation in enabling co-creation of value in KIBS firms. In: Liu, K., Nakata, K., Li, W. (V.) and Baranauskas, C. (eds.) Digitalisation, Innovation, and Transformation. Springer, pp. 145-154. ISBN 9783319945415 doi: https://doi.org/10.1007/978-3-319-94541-5_15