Advertising, promotion, and the rise of a national building society movement in interwar BritainScott, P. ORCID: https://orcid.org/0000-0003-1230-9040 and Newton, L. ORCID: https://orcid.org/0000-0003-1453-8824, (2009) Advertising, promotion, and the rise of a national building society movement in interwar Britain. Discussion Paper. Henley Business School pp39. (Unpublished) Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. Official URL: http://www.henley.reading.ac.uk/management/researc...
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