Advertising, promotion, and the rise of a national building society movement in interwar Britain

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Scott, P. ORCID: https://orcid.org/0000-0003-1230-9040 and Newton, L. ORCID: https://orcid.org/0000-0003-1453-8824, (2009) Advertising, promotion, and the rise of a national building society movement in interwar Britain. Discussion Paper. Henley Business School pp39. (Unpublished)

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Item Type:	Report (Discussion Paper)
Divisions:	Henley Business School > International Business and Strategy
ID Code:	20132
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Publisher:	Henley Business School

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University of Reading