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Contemporary Issues in Brand Research

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Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (2010) Contemporary Issues in Brand Research. ATINER, Athens, pp305. ISBN 9789606672682

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Item Type:Book
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:25930
Publisher:ATINER
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