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Introduction: thought leadership in brand management

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Jevons, C., Veloutsou, C. and Christodoulides, G. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63 (11). pp. 1111-1112. ISSN 0148-2963

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Official URL: http://dx.doi.org/10.1016/j.jbusres.2009.10.005


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:27151
Publisher:Elsevier
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