Guest editorialde Chernatony, L., Christodoulides, G., Roper, S. and Abimbola , T. (2008) Guest editorial. European Journal of Marketing, 42 (5/6). pp. 533-536. ISSN 0309-0566 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. Official URL: http://www.emeraldinsight.com/journals.htm?issn=03...
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