Brand equity

Lists

Tools

Christodoulides, G. (2012) Brand equity. In: Wiley encyclopedia of management. Wiley.

Full text not archived in this repository.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

Item Type:	Book or Report Section
Refereed:	Yes
Divisions:	Henley Business School > Marketing and Reputation
ID Code:	27759
Publisher:	Wiley

Altmetric

Related URLs

Deposit Details

University of Reading