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Online customer experience: a review of the business-to-consumer online purchase context

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Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314, Hair, N. and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248 (2010) Online customer experience: a review of the business-to-consumer online purchase context. International Journal of Management Reviews, 13 (1). pp. 24-39. ISSN 1468-2370 doi: 10.1111/j.1468-2370.2010.00280.x

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Item Type Article
URI https://centaur.reading.ac.uk/id/eprint/6083
Identification Number/DOI 10.1111/j.1468-2370.2010.00280.x
Refereed Yes
Divisions University of Reading Malaysia
Henley Business School > Digitalisation, Marketing and Entrepreneurship
Publisher Wiley-Blackwell
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Full text not archived in this repository.
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