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Using the protection motivation theory to examine the effects of fear arousal on the practice of social distancing during the COVID-19 outbreak in rural areas

Adunlin, G., Adedoyin, A. C. A., Adedoyin, O. O., Njoku, A., Bolade-Ogunfodun, Y. and Bolaji, B. (2020) Using the protection motivation theory to examine the effects of fear arousal on the practice of social distancing during the COVID-19 outbreak in rural areas. Journal of Human Behavior in the Social Environment, 31 (1-4). pp. 168-172. ISSN 1540-3556

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To link to this item DOI: 10.1080/10911359.2020.1783419

Abstract/Summary

The commentary elucidates the importance of Protection Motivation Theory (PMT) as a theoretical framework to encourage the practice of social distancing in rural areas as the world grappled with the pandemic of COVID-19 outbreak.

Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:97479
Publisher:Taylor and Francis Online

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