Christodoulides, G., Michaelidou, N. and Siamagka, N.-T. (2013) A typology of internet users based on comparative affective states: evidence from eight countries. European Journal of Marketing, 47 (1-2). pp. 153-173. ISSN 0309-0566 doi: https://doi.org/10.1108/03090561311285493

Christodoulides, G., Jevons, C. and Bonhomme, J. (2012) Memo to marketers: quantitative evidence for change: how user-generated content really affects brands. Journal of Advertising Research, 52 (1). ISSN 0021-8499

Christodoulides, G. (2012) Brand equity. In: Wiley encyclopedia of management. Wiley. doi: https://doi.org/10.1002/9781118785317.weom090279

Michaelidou, N., Christodoulides, G. and Torova, K. (2012) Determinants of healthy eating: a cross-national study on motives and barriers. International Journal of Consumer Studies, 36 (1). pp. 17-22. ISSN 1470-6431 doi: https://doi.org/10.1111/j.1470-6431.2011.01031.x

Leek, S. and Christodoulides, G. (2012) A framework of brand value in B2B markets: the contributing role of functional and emotional components. Industrial Marketing Management, 41 (1). pp. 106-114. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.11.009

Christodoulides, G., Michaelidou, N. and Argyriou, E. (2012) Cross-national differences in E-WOM influence. European Journal of Marketing, 46 (11-12). 1689 -1707. ISSN 0309-0566

Coleman, D., de Chernatony, L. and Christodoulides, G. (2011) B2B service brand identity: scale development and validation. Industrial Marketing Management, 40 (7). pp. 1063-1071. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.09.010

Michaelidou, N., Siamagka, N.-T. and Christodoulides, G. (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40 (7). pp. 1153-1159. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.09.009

Michaelidou, N. and Christodoulides, G. (2011) Antecedents of attitude and intention towards counterfeit symbolic and experiential products. Journal of Marketing Management, 27 (9-10). pp. 976-991. ISSN 1472-1376 doi: https://doi.org/10.1080/0267257X.2010.549189

Leek, S. and Christodoulides, G. (2011) A literature review and future agenda for B2B branding: Challenges of branding in a B2B context. Industrial Marketing Management, 40 (6). pp. 830-837. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.06.006

Christodoulides, G. and Michaelidou, N. (2011) Shopping motives as antecedents of e-satisfaction and e-loyalty. Journal of Marketing Management, 27 (1/2). pp. 181-197. ISSN 1472-1376 doi: https://doi.org/10.1080/0267257X.2010.489815

Christodoulides, G., Michaelidou, N. and Siamagka, N. (2011) Using comparative affective states to develop a typology of internet users: evidence from eight countries. In: 40th EMAC Annual Conference, 2011, Ljubljana.

Christodoulides, G., Jevons, C. and Blackshaw, P. (2011) The voice of the consumer speaks forcefully in brand identity: user-generated content forces smart marketers to listen. Journal of Advertising Research , 51 (1). pp. 101-111. doi: https://doi.org/10.2501/JAR-51-1-101-111 (50th anniversary supplement)

Jevons, C., Veloutsou, C. and Christodoulides, G. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63 (11). pp. 1111-1112. ISSN 0148-2963

Veloutsou, C. and Christodoulides, G. (2010) Brand equity: does personality congruency matter? In: Christ, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. ATINER, Athens, pp. 271-282. ISBN 9789606672682

Christodoulides, G. and de Chernatony , L. (2010) Consumer-based brand equity conceptualisation and measurement: a literature review. International Journal of Market Research, 52 (1). pp. 43-66. ISSN 1470-7853 doi: https://doi.org/10.2501/S1470785310201053

Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (2010) Contemporary Issues in Brand Research. ATINER, Athens, pp305. ISBN 9789606672682

Christodoulides, G. (2009) Branding in the post-internet era. Marketing Theory, 9 (1). pp. 141-144. ISSN 1741-301X doi: https://doi.org/10.1177/147059310810007

Leek, S. and Christodoulides, G. (2009) Next generation mobile marketing: how young consumers react to Bluetooth-enabled advertising. Journal of Advertising Research, 49 (1). pp. 44-53. ISSN 0021-8499 doi: https://doi.org/10.2501/S0021849909090059

de Chernatony, L., Veloutsou, C., Christodoulides, G. and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research, 62 (3). pp. 289-290. ISSN 0148-2963

Christodoulides, G., Michaelidou, N. and Li, C.H. (2009) Measuring perceived brand luxury: an evaluation of the BLI scale. Journal of Brand Management, 16 (5/6). pp. 395-405. ISSN 1479-1803 doi: https://doi.org/10.1057/bm.2008.49

Christodoulides, G. (2008) Breaking free from the industrial age paradigm of branding. Journal of Brand Management, 15 (4). pp. 291-293. ISSN 1479-1803 doi: https://doi.org/10.1057/palgrave.bm.2550134

de Chernatony, L., Christodoulides, G., Roper, S. and Abimbola , T. (2008) Guest editorial. European Journal of Marketing, 42 (5/6). pp. 533-536. ISSN 0309-0566

Christodoulides, G., de Chernatony, L., Furrer, O., Shiu, E. and Abimbola, T. (2006) Conceptualising and measuring the equity of online brands. Journal of Marketing Management, 22 (7 & 8). pp. 799-825. ISSN 1472-1376 doi: https://doi.org/10.1362/026725706778612149

de Chernatony, L., Harris, F. J. and Christodoulides, G. (2004) Developing a brand performance measure for financial services brands. The Service Industries Journal, 24 (2). pp. 15-33. ISSN 1743-9507 doi: https://doi.org/10.1080/02642060412331301232

Christodoulides, G. and de Chernatony, L. (2004) Dimensionalising on- and off-line brands' composite equity. Journal of Product & Brand Management, 13 (3). pp. 168-179. ISSN 1061-0421 doi: https://doi.org/10.1108/10610420410538069

de Chernatony, L. and Christodoulides, G. (2004) Taking the brand promise online: challenges and opportunities. Interactive Marketing, 5 (3). pp. 238-251. ISSN 1746-0174 doi: https://doi.org/10.1057/palgrave.im.4340241