Article

Nunan, D. and Yenicioglu, B. (2013) Informed, uninformed and participative consent in social media research. International Journal of Market Research, 55 (6). pp. 791-808. ISSN 1470-7853

Ger, G. and Yenicioglu, B. (2004) Clean and dirty: playing with boundaries of consumer’s safe havens. Advances in Consumer Research, 31. pp. 462-467.

Report

Yenicioglu, B., (2012) Social spending: investing in social media marketing (SMM). Report. Henley Centre for Customer Management

Dibley, A., Yenicioglu, B. and Clark, M., (2012) How collaborative innovation and co-creation can deliver value: a stakeholder approach. Report. Henley Centre for Customer Management

Hair, N., Yenicioglu, B. and Clark, M., (2009) The commercialisation of social media. Report. Henley Centre for Customer Management