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Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands

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Michaelidou, N., Siamagka, N.-T. and Christodoulides, G. (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40 (7). pp. 1153-1159. ISSN 0019-8501

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To link to this article DOI: 10.1016/j.indmarman.2011.09.009


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:25260
Uncontrolled Keywords:Social media; Social networking sites; B2B brands; SMEs
Additional Information:Special issue: Business to Business Branding
Publisher:Elsevier
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