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Items where Author is "Rose, Professor Susan"

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Number of items: 21.

Article

Butt, M. M., Rose, S., Wilkins, S. and ul-Haq, J. (2017) MNCs and religious influences in global markets: drivers of consumer-based halal brand equity. International Marketing Review, 34 (6). pp. 885-908. ISSN 0265-1335 doi: https://doi.org/10.1108/IMR-12-2015-0277

Rose, S. and Dhandayudham, A. (2014) Towards an understanding of internet-based problem shopping behaviour: the concept of online shopping addiction and its proposed predictors. Journal of Behavioral Addictions, 3 (2). pp. 83-89. ISSN 2062-5871 doi: https://doi.org/10.1556/JBA.3.2014.003

Tang, Y. and Rose, S. (2014) Developing international business managers through international study visits to China. Journal of Teaching in International Business, 25 (2). pp. 119-133. ISSN 0897-5930 doi: https://doi.org/10.1080/08975930.2014.897917

Rose, S., Clark, M., Samouel, P. and Hair, N. (2012) Online customer experience in e-retailing: an empirical model of antecedents and outcomes. Journal of Retailing, 88 (2). pp. 308-322. ISSN 0022-4359 doi: https://doi.org/10.1016/j.jretai.2012.03.001

Money, K., Rose, S. and Hillenbrand, C. (2010) The impact of the corporate identity mix on corporate reputation. Journal of Brand Management, 18. pp. 197-211. ISSN 1479-1803 doi: https://doi.org/10.1057/bm.2010.31

Rose, S., Hair, N. and Clark, M. (2010) Online customer experience: a review of the business-to-consumer online purchase context. International Journal of Management Reviews, 13 (1). pp. 24-39. ISSN 1468-2370 doi: https://doi.org/10.1111/j.1468-2370.2010.00280.x

Portlock, A. and Rose, S. (2009) Effects of ambush marketing: UK consumer brand recall and attitudes to official sponsors and non-sponsors associated with the FIFA World Cup 2006. International Journal of Sports Marketing & Sponsorship, 10 (4). pp. 271-286. ISSN 1464-6668

Rose, S. and Samouel, P. (2009) Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers. Journal of Marketing Management, 25 (1-2). pp. 171-190. ISSN 1472-1376 doi: https://doi.org/10.1362/026725709X410089

Hair, N., Rose, S. and Clark, M. (2009) Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience. Journal of Customer Behaviour, 8 (1). pp. 51-65. doi: https://doi.org/10.1362/147539209X414380

Report

Clark, M., Rose, S. and Myers, A., (2018) The ‘dark side’ of customer relationships - determining the dark side. Report. Henley Centre for Customer Management

Rose, S. and Money, K., (2012) Corporate reputation and B2B inter-firm partnerships. Report. Henley Centre for Customer Management

Rose, S., Clark, M., Samouel, P. and Hair, N., (2011) An investigation of online customer experience: understanding the drivers and consequences of a positive online customer experience in the e-retailing context. Report. Henley Centre for Customer Management

Rose, S., Clark, M. and Hair, N., (2009) The key influences upon a positive online customer experience. Report. Henley Centre for Customer Management

Hair, N., Rose, S. and Clark, M., (2008) Web quality and research update. Report. Henley Centre for Customer Management

Hair, N., Rose, S. and Clark, M., (2007) Exploring the optimal customer experience online. Report. Henley Centre for Customer Management

Conference or Workshop Item

Rose, S. and Samouel, P. (2010) A relationship-based view of the internet: the development of an internet personality scale as a mechanism for consumers to express feelings towards the internet. In: 18th International Colloquium in Relationship Marketing, 27-30 Sept 2010, Henley Business School, UK.

Rose, S., Hillenbrand, C. and Money, K. (2009) Corporate identity and the missing link to corporate reputation. In: Global brand conference: branding and society, 1-3 Sep 2009, Cambridge, UK. (Unpublished)

Rose, S., Clark, M. and Hair, N. (2008) Exploring notions of ideal customer experience in online business-to-business environments: a USA / European comparison. In: International Colloquium in Relationship Marketing Conference, 14-17 September 2008, Swansea UK. (Unpublished)

Rose, S. (2008) Marketing in the digital age: what does it mean today in practice? In: Institute of Fundraisers Convention: HMC Senior Management Track, July. (Unpublished)

Money, K., Rose, S. and Hillenbrand, C. (2008) Where does corporate branding end and reputation management begin? In: 12th International Reputation Institute Conference, 29 May - 1 June, Beijing. (Unpublished)

Book

Rose, S., Spinks, N. and Canhoto, A. I. (2014) Management research: applying the principles. Routledge, London, pp440. ISBN 9780415628112

This list was generated on Tue Jul 23 16:54:30 2019 UTC.

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