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Items where Author is "Perez Vega, Dr Rodrigo"

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Number of items: 6.

Article

Perez Vega, R., Kaartemo, V., Lages, C. R., Borghei Razavi, N. and Männistö, J. (2020) Reshaping the contexts of online customer engagement behavior via artificial intelligence: a conceptual framework. Journal of Business Research. ISSN 0148-2963 (In Press)

Perez-Vega, R., Taheri, B., Farrington, T. and O'Gorman, K. (2018) On being attractive, social and visually appealing in social media: the effects of anthropomorphic tourism brands on Facebook fan pages. Tourism Management, 66. pp. 339-347. ISSN 1879-3193 doi: https://doi.org/10.1016/j.tourman.2017.11.013

Gannon, M. J., Baxter, I. W. F., Collinson, E., Curran, R., Farrington, T., Glasgow, S., Godsman, E. M., Gori, K., Jack, G. R. A., Lochrie, S., Maxwell-Stuart, R., MacLaren, A. C., MacIntosh, R., O’Gorman, K., Ottaway, L., Perez Vega, R., Taheri, B., Thompson, J. and Yalinay, O. (2017) Travelling for Umrah: destination attributes, destination image, and post-travel intentions. The Service Industries Journal, 37 (7-8). pp. 448-465. ISSN 1743-9507 doi: https://doi.org/10.1080/02642069.2017.1333601

Perez Vega, R., Waite, K. and O'Gorman, K. (2016) Social Impact Theory: an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages. The Marketing Review, 16 (3). pp. 299-321. ISSN 1472-1384 doi: https://doi.org/10.1362/146934716X14636478977791

Conference or Workshop Item

Nadeem, S., Rodriguez, L. C. and Perez Vega, R. (2015) A scale of hindrance in mobile in-app advertising. In: The International Conference on Organization and Management (ICOM), 22-23 November 2015, Abu Dhabi.

Book

Waite, K. and Perez Vega, R. (2018) Essentials of digital marketing. Goodfellow Publishers, Woodeaton, pp244. ISBN 97819111396000

This list was generated on Mon Nov 30 17:27:44 2020 UTC.

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