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Using comparative affective states to develop a typology of internet users: evidence from eight countries

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Christodoulides, G., Michaelidou, N. and Siamagka, N. (2011) Using comparative affective states to develop a typology of internet users: evidence from eight countries. In: 40th EMAC Annual Conference, 2011, Ljubljana.

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Official URL: http://www2.ef.uni-lj.si/projekti/emac2011/program...


Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:27154
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