Accessibility navigation

Exploring reputation of B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships

Lists
Tools

Money, K. G., Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098, Day, M. B. and Magnan, G.M. (2010) Exploring reputation of B2B partnerships: extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships. Industrial Marketing Management, 39 (5). pp. 761-768. ISSN 0019-8501

Full text not archived in this repository.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1016/j.indmarman.2010.02.015


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
Henley Business School > Leadership, Organisations, Behaviour and Reputation
ID Code:6162
Uncontrolled Keywords:Reputation; B2B partnerships; Mutual understanding; Flexibility of interaction; Synergy
Publisher:Elsevier
Altmetric
Deposit Details

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation

See also