The impact of the corporate identity mix on corporate reputationMoney, K., Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314 and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2010) The impact of the corporate identity mix on corporate reputation. Journal of Brand Management, 18. pp. 197-211. ISSN 1479-1803 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.1057/bm.2010.31
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