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The role of rational trust and emotional trust in developing brand sustainability and strategic reputation management in the public sector

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Da Camara, N. Z., Money, K. G. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2010) The role of rational trust and emotional trust in developing brand sustainability and strategic reputation management in the public sector. In: 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, 19-21 May 2010, Rio de Janeiro, Brazil.

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Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:17111
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