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Items where Division is "Marketing and Reputation" and Year is 2018

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Number of items: 16.

A

Al Khateeb, A. (2018) Consumers' favourable emotional feelings towards foreign countries - investigating the effects of consumer affinity on brand perceptions. PhD thesis, University of Reading. doi: https://doi.org/10.48683/1926.00084927

C

Coelho, F. J., Lages, C. R. and Sousa, C. M. P. (2018) Personality and the creativity of frontline service employees: linear and curvilinear effects. The International Journal of Human Resource Management, 29 (17). pp. 2580-2607. ISSN 1466-4399 doi: https://doi.org/10.1080/09585192.2016.1255982

E

Ekinci, Y., Japutra, A. and Simkin, L. (2018) Tie the knot: building stronger consumers’ attachment toward a brand. Journal of Strategic Marketing, 26 (3). pp. 223-240. ISSN 1466-4488 doi: https://doi.org/10.1080/0965254X.2016.1195862

G

Grigore, G. and Molesworth, M. (2018) 'Pouring politics down our throats': political CSR communication and consumer catharsis. In: Crowther, D. and Seifi, S. (eds.) Redefining Corporate Social Responsibility. Developments in Corporate Governance and Responsibility, 13. Emerald Publishing Limited, pp. 71-86. ISBN 9781787561625

Grigore, G., Stancu, A. and McQueen, D., eds. (2018) Corporate responsibility and digital communities: an international perspective towards sustainability. Palgrave. ISBN 9783319634791 doi: https://doi.org/10.1007/978-3-319-63480-7

H

Halkos, G. and Skouloudis, A. (2018) Corporate social responsibility and innovative capacity: intersection in a macro-level perspective. Journal of Cleaner Production, 182. pp. 291-300. ISSN 0959-6526 doi: https://doi.org/10.1016/j.jclepro.2018.02.022

Halkos, G., Skouloudis, A., Malesios, C. and Evangelinos, K. (2018) Bouncing back from extreme weather events: some preliminary findings on resilience barriers facing small and medium-sized enterprises. Business Strategy and the Environment, 27 (4). pp. 547-559. ISSN 0964-4733 doi: https://doi.org/10.1002/bse.2019

J

Jenkins, R. and Molesworth, M. (2018) Conceptualizing consumption in the imagination: relationships and movements between imaginative forms and the marketplace. Marketing Theory, 18 (3). pp. 327-347. ISSN 1741-301X doi: https://doi.org/10.1177/1470593117740753

K

Krings, W. (2018) Impacting the B2B-Business Development Process: social media usage within a global software environment. DBA thesis, University of Reading. doi: https://doi.org/10.48683/1926.00116782

L

Littlewood, D. and Holt, D. (2018) Social entrepreneurship in South Africa: exploring the influence of environment. Business & Society, 57 (3). pp. 525-561. ISSN 0007-6503 doi: https://doi.org/10.1177/0007650315613293

M

Malesios, C., Skouloudis, A., Dey, P. K., Abdelaziz, F. B., Kantartzis, A. and Evangelinos, K. (2018) The impact of small- and medium-sized enterprises sustainability practices and performance on economic growth from a managerial perspective: some modeling considerations and empirical analysis results. Business Strategy and the Environment, 27 (7). pp. 960-972. ISSN 1099-0836 doi: https://doi.org/10.1002/bse.2045

Mardon, R., Molesworth, M. and Grigore, G. (2018) YouTube beauty gurus and the emotional labour of tribal entrepreneurship. Journal of Business Research, 92. pp. 443-454. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2018.04.017

Molesworth, M., Grigore, G. F. and Jenkins, R. (2018) Games people play with brands: an application of Transactional Analysis to marketplace relationships. Marketing Theory, 18 (1). pp. 121-146. ISSN 1741-301X doi: https://doi.org/10.1177/1470593117706530

Molesworth, M., Watkins, R. and Denegri-Knott, J. (2018) Possession work on hosted digital consumption objects as consumer ensnarement. Journal of the Association for Consumer Research, 1 (2). pp. 246-261. ISSN 2378-1823 doi: https://doi.org/10.1086/685474

N

Nikolaou, I. E., Shaun, L., Evangelinos, K. and Skouloudis, A. (2018) An assessment framework of environmental management practices of EMAS certified firms. International Journal of Social Ecology and Sustainable Development, 9 (4). pp. 1-17. ISSN 1947-8410 doi: https://doi.org/10.4018/ijsesd.2018100101

S

Sit, J. K., Hoang, A. and Inversini, A. (2018) Showrooming and retail opportunities: a qualitative investigation via consumer-experience lens. Journal of Retailing and Consumer Services, 40. pp. 163-174. ISSN 0969-6989 doi: https://doi.org/10.1016/j.jretconser.2017.10.004

This list was generated on Tue Feb 25 06:11:14 2025 UTC.

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