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Items where Author is "Clark, Professor Moira"

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Number of items: 34.

Article

Mitchell, S.-L. and Clark, M. (2019) Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisation. Journal of Marketing Management. ISSN 1472-1376 doi: https://doi.org/10.1080/0267257X.2018.1562487

Clark, M. and Bryan, A. (2018) Are we working our customers too hard? Journal of the Institute of Telecommunications Professionals, 12 (3). pp. 22-26. ISSN 1755-9278

Clark, M. and Bryan, A. (2018) Are we working our customers too hard? (Part 2). Journal of the Institute of Telecommunications Professionals, 12 (4). pp. 21-25. ISSN 1755-9278

Dibley, A., Clark, M. and Myers, A. (2016) Emerging trends in customer management in a changing world. Journal of Emerging Trends in Marketing Management, 1 (2016). pp. 130-140. ISSN 2537-5865

Clark, M., Harrington, T. and Myers, A. (2016) Promoting excellence in customer management: emerging trends in business. Journal of Emerging Trends in Marketing and Management, 1 (2016). pp. 119-129. ISSN 2537-5865

Canhoto, A. I. and Clark, M. (2013) Customer service 140 characters at a time: the users’ perspective. Journal of Marketing Management, 29 (5-6). pp. 522-544. ISSN 1472-1376 doi: https://doi.org/10.1080/0267257X.2013.777355

Canhoto, A. I., Clark, M. and Fennemore, P. (2013) Emerging segmentation practices in the age of the social customer. Journal of Strategic Marketing, 21 (5). pp. 413-428. ISSN 1466-4488 doi: https://doi.org/10.1080/0965254X.2013.801609

Rose, S., Clark, M., Samouel, P. and Hair, N. (2012) Online customer experience in e-retailing: an empirical model of antecedents and outcomes. Journal of Retailing, 88 (2). pp. 308-322. ISSN 0022-4359 doi: https://doi.org/10.1016/j.jretai.2012.03.001

Lemke, F., Clark, M. and Wilson, H. (2011) Customer experience quality: an exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39 (6). pp. 846-869. ISSN 1552-7824 doi: https://doi.org/10.1007/s11747-010-0219-0

Hair, N., Clark, M. and Shapiro, M. (2010) Toward a classification system of relational activity in consumer electronic communities: the moderators' tale. Journal of Relationship Marketing, 9 (1). pp. 54-65. ISSN 1533-2675 doi: https://doi.org/10.1080/15332660903552238

Rose, S., Hair, N. and Clark, M. (2010) Online customer experience: a review of the business-to-consumer online purchase context. International Journal of Management Reviews, 13 (1). pp. 24-39. ISSN 1468-2370 doi: https://doi.org/10.1111/j.1468-2370.2010.00280.x

Bailey, C., Baines, P. R., Wilson, H. and Clark, M. (2009) Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. Journal of Marketing Management, 25 (3 & 4). pp. 227-252. ISSN 1472-1376 doi: https://doi.org/10.1362/026725709X429737

Hair, N., Rose, S. and Clark, M. (2009) Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience. Journal of Customer Behaviour, 8 (1). pp. 51-65. doi: https://doi.org/10.1362/147539209X414380

Wilson, H., Clark, M. and Smith, B. (2007) Justifying CRM projects in a business-to-business context: the potential of the Benefits Dependency Network. Industrial Marketing Management, 36 (6). pp. 770-783. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2005.09.008

Hair, N. and Clark, M. (2007) The ethical dilemmas and challenges of ethnographic research in electronic communities. International Journal of Market Research, 49 (6).

Smith, B., Wilson, H. and Clark, M. (2006) Creating and using customer insight: 12 rules of best practice. Journal of Medical Marketing, 6 (2). pp. 135-139. ISSN 1745-7912 doi: https://doi.org/10.1057/palgrave.jmm.5050013

Report

Clark, M. and Myers, A., (2018) Complaint handling - resolving issues. Report. Henley Centre for Customer Management

Clark, M. and Myers, A., (2018) How customer-centric are you? Report. Henley Centre for Customer Management

Clark, M. and Myers, A., (2018) Tailoring propositions for fairness and equality: case studies and best practice. Report. Henley Centre for Customer Management

Clark, M., Rose, S. and Myers, A., (2018) The ‘dark side’ of customer relationships - determining the dark side. Report. Henley Centre for Customer Management

Clark, M. and Myers, A., (2018) The sharing economy - implications for business. Report. Henley Centre for Customer Management

Canhoto, A. and Clark, M., (2016) Social media in the business-to-business context: use and value. Report. Henley Centre for Customer Management

Harrington, T., Dibley, A. and Clark, M., (2015) B2B customer experience factors: understanding the relationship with SME customers – interim report. Report. Henley Centre for Customer Management

Clark, M. and Wongworawit, C., (2013) Employee engagement: progress report. Report. Henley Centre for Customer Management

Perkins, N. and Clark, M., (2012) Multichannel in a complex world. Report. Henley Centre for Customer Management

Hair, N. and Clark, M., (2012) Multichannel integration evidence from the States and a review of the field. Report. Henley Centre for Customer Management

Shapiro, M., Clark, M. and Hair, N., (2012) Exploring online community participation. Report. Henley Centre for Customer Management

Dibley, A., Yenicioglu, B. and Clark, M., (2012) How collaborative innovation and co-creation can deliver value: a stakeholder approach. Report. Henley Centre for Customer Management

Harrington, T., Lee, S. and Clark, M., (2008) Public services: putting people first. Report. House of Commons

Conference or Workshop Item

El Gendi, R. and Clark, M. (2018) New influencing dimensions to creating a climate for innovation – case of the Egyptian telecommunications industry. In: British Academy of Management, 4-6 September 2018, Bristol Business School, University of the West of England, Bristol, UK. (In Press)

Mitchell, S. L. and Clark, M. (2017) Fifty years on, is Life Cycle Theory still relevant? An exploration and development of Life Cycle Models within the contemporary non-profit context. In: British Academy of Management Conference, September 5th - 7th 2017, British Academy of Management Conference, Warwick Business School, pp. 1-26.

Rose, S., Clark, M. and Hair, N. (2008) Exploring notions of ideal customer experience in online business-to-business environments: a USA / European comparison. In: International Colloquium in Relationship Marketing Conference, 14-17 September 2008, Swansea UK. (Unpublished)

Wongworawit, R., Clark, M. and Lyman, M. (2008) A conceptual framework of frontline employees management in outsourced customer service operations. In: AMA's SERVSIG, 5-7 June, Liverpool. (Unpublished)

Hair, N. and Clark, M. (2008) Towards a classification system of relational activity in consumer electronic communities: the moderators’ tale. In: European Marketing Academy Conference, 27-30 May, Brighton. (Unpublished)

This list was generated on Mon Apr 22 22:29:45 2019 UTC.

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