Abstract/Summary

Personalising nutrition advice using digital technologies, such as web-apps, offers great potential to improve users’ adherence to healthy eating guidelines. However, commercial offerings currently lack decision engines capable of delivering personalised nutrition advice. This article outlines the core concepts, content and features of the novel eNutri app, developed by researchers at the University of Reading. Uniquely, the app identifies and recommends food-based modifications that would be most beneficial for an individual taking into account both their current diet quality and their individual preferences.