Items where Division is "Marketing and Reputation" and Year is 2006
Number of items: 16. Bailey, C. and Clark, M., (2006) How companies use customer insight to drive customer acquisition, retention, and development: an exploratory multiple case study. Report. Henley Centre for Customer Management Christodoulides, G., de Chernatony, L., Furrer, O., Shiu, E. and Abimbola, T. (2006) Conceptualising and measuring the equity of online brands. Journal of Marketing Management, 22 (7 & 8). pp. 799-825. ISSN 1472-1376 doi: https://doi.org/10.1362/026725706778612149 Clark, M. and Harrington, T., (2006) Organisational climate research. Report. Henley Centre for Customer Management Della Giusta, M. and Phillips, C. (2006) Women entrepreneurs in the Gambia: challenges and opportunities. Journal of International Development, 18 (8). pp. 1051-1064. ISSN 1099-1328 doi: https://doi.org/10.1002/jid.1279 Della Giusta, M. and Phillips, C. (2006) Women entrepreneurs in the Gambia: challenges and opportunities. Journal of International Development, 18 (8). pp. 1051-1064. ISSN 0954-1748 doi: https://doi.org/10.1002/jid.1279 James, D. (2006) Extension to alliance: Aaker and Keller's model revisited. Journal of Product & Brand Management, 15 (1). pp. 15-22. ISSN 1061-0421 doi: https://doi.org/10.1108/10610420610650846 James, D., Lyman, M. and Foreman, S. (2006) Does the tail wag the dog? Brand personality in brand alliance evaluation. Journal of Product & Brand Management, 15 (3). pp. 173-183. ISSN 1061-0421 doi: https://doi.org/10.1108/10610420610668612 Lee, S. and Mullin, S. (2006) Prospect research policy, privacy, and ethics. In: Hart, T., Greenfield, J., Gignac, P. and Carnie, C. (eds.) Major donors: finding big gifts in your database and online. Wiley-Blackwell, Oxford, pp. 51-70. ISBN 9780471768104 Lemke, F., Clark, M. and Wilson, H., (2006) What makes a great customer experience. Report. Henley Centre for Customer Management Lindgreen, A., Palmer, R., Vanhamme, J. and Wouters, J. (2006) A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships. Industrial Marketing Management, 35 (1). pp. 57-71. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2005.08.008 Meek, R., Meek, H., Palmer, R. and Parkinson, L. (2006) CIM coursebook 06/07 managing marketing performance. Butterworth Heinemann, Oxford, pp424. ISBN 9780750680141 Money, K. and Hillenbrand, C. (2006) Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management, 32 (1). pp. 1-12. ISSN 0306-3070 doi: https://doi.org/10.1177/030630700603200101 Palmer, R., Croston, D., Garvey, A. and Mead, S. (2006) Marketing of beef and lamb in England: the role of EBLEX. British Food Journal, 108 (10). pp. 808-823. ISSN 0007-070X doi: https://doi.org/10.1108/00070700610702073 Sargeant, A., Lee, S. and Jay, E. (2006) Benchmarking charity performance: returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16 (1-2). pp. 77-94. ISSN 1540-6997 doi: https://doi.org/10.1300/J054v16n01_05 Smith, B., Wilson, H. and Clark, M. (2006) Creating and using customer insight: 12 rules of best practice. Journal of Medical Marketing, 6 (2). pp. 135-139. ISSN 1745-7912 doi: https://doi.org/10.1057/palgrave.jmm.5050013 Stride, H. (2006) An investigation into the values dimensions of branding: implications for the charity sector. International Journal of Nonprofit and Voluntary Sector Marketing, 11 (2). pp. 115-124. ISSN 1479-103X doi: https://doi.org/10.1002/nvsm.44 |