Number of items: 16.
Bailey, C. and Clark, M.,
(2006)
How companies use customer insight to drive customer acquisition, retention, and development: an exploratory multiple case study.
Report.
Henley Centre for Customer Management
Christodoulides, G., de Chernatony, L., Furrer, O., Shiu, E. and Abimbola, T.
(2006)
Conceptualising and measuring the equity of online brands.
Journal of Marketing Management, 22 (7 & 8).
pp. 799-825.
ISSN 1472-1376
doi: https://doi.org/10.1362/026725706778612149
Clark, M. and Harrington, T.,
(2006)
Organisational climate research.
Report.
Henley Centre for Customer Management
Della Giusta, M. ORCID: https://orcid.org/0000-0003-3959-4451 and Phillips, C.
(2006)
Women entrepreneurs in the Gambia: challenges and opportunities.
Journal of International Development, 18 (8).
pp. 1051-1064.
ISSN 1099-1328
doi: https://doi.org/10.1002/jid.1279
Della Giusta, M. ORCID: https://orcid.org/0000-0003-3959-4451 and Phillips, C.
(2006)
Women entrepreneurs in the Gambia: challenges and opportunities.
Journal of International Development, 18 (8).
pp. 1051-1064.
ISSN 0954-1748
doi: https://doi.org/10.1002/jid.1279
James, D.
(2006)
Extension to alliance: Aaker and Keller's model revisited.
Journal of Product & Brand Management, 15 (1).
pp. 15-22.
ISSN 1061-0421
doi: https://doi.org/10.1108/10610420610650846
James, D., Lyman, M. and Foreman, S.
(2006)
Does the tail wag the dog? Brand personality in brand alliance evaluation.
Journal of Product & Brand Management, 15 (3).
pp. 173-183.
ISSN 1061-0421
doi: https://doi.org/10.1108/10610420610668612
Lee, S. and Mullin, S.
(2006)
Prospect research policy, privacy, and ethics.
In: Hart, T., Greenfield, J., Gignac, P. and Carnie, C. (eds.)
Major donors: finding big gifts in your database and online.
Wiley-Blackwell, Oxford, pp. 51-70.
ISBN 9780471768104
Lemke, F., Clark, M. and Wilson, H.,
(2006)
What makes a great customer experience.
Report.
Henley Centre for Customer Management
Lindgreen, A., Palmer, R., Vanhamme, J. and Wouters, J.
(2006)
A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships.
Industrial Marketing Management, 35 (1).
pp. 57-71.
ISSN 0019-8501
doi: https://doi.org/10.1016/j.indmarman.2005.08.008
Meek, R., Meek, H., Palmer, R. and Parkinson, L.
(2006)
CIM coursebook 06/07 managing marketing performance.
Butterworth Heinemann, Oxford, pp424.
ISBN 9780750680141
Money, K. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098
(2006)
Using reputation measurement to create value: an analysis and integration of existing measures.
Journal of General Management, 32 (1).
pp. 1-12.
ISSN 0306-3070
doi: https://doi.org/10.1177/030630700603200101
Palmer, R., Croston, D., Garvey, A. and Mead, S.
(2006)
Marketing of beef and lamb in England: the role of EBLEX.
British Food Journal, 108 (10).
pp. 808-823.
ISSN 0007-070X
doi: https://doi.org/10.1108/00070700610702073
Sargeant, A., Lee, S. and Jay, E.
(2006)
Benchmarking charity performance: returns from direct marketing in fundraising.
Journal of Nonprofit & Public Sector Marketing, 16 (1-2).
pp. 77-94.
ISSN 1540-6997
doi: https://doi.org/10.1300/J054v16n01_05
Smith, B., Wilson, H. and Clark, M.
(2006)
Creating and using customer insight: 12 rules of best practice.
Journal of Medical Marketing, 6 (2).
pp. 135-139.
ISSN 1745-7912
doi: https://doi.org/10.1057/palgrave.jmm.5050013
Stride, H.
(2006)
An investigation into the values dimensions of branding: implications for the charity sector.
International Journal of Nonprofit and Voluntary Sector Marketing, 11 (2).
pp. 115-124.
ISSN 1479-103X
doi: https://doi.org/10.1002/nvsm.44
This list was generated on Wed Dec 25 07:18:31 2024 UTC.