Number of items: 16.
B
Bailey, C. and Clark, M.,
(2006)
How companies use customer insight to drive customer acquisition, retention, and development: an exploratory multiple case study.
Report.
Henley Centre for Customer Management
C
Christodoulides, G., de Chernatony, L., Furrer, O., Shiu, E. and Abimbola, T.
(2006)
Conceptualising and measuring the equity of online brands.
Journal of Marketing Management, 22 (7 & 8).
pp. 799-825.
ISSN 1472-1376
doi: https://doi.org/10.1362/026725706778612149
Clark, M. and Harrington, T.,
(2006)
Organisational climate research.
Report.
Henley Centre for Customer Management
D
Della Giusta, M. ORCID: https://orcid.org/0000-0003-3959-4451 and Phillips, C.
(2006)
Women entrepreneurs in the Gambia: challenges and opportunities.
Journal of International Development, 18 (8).
pp. 1051-1064.
ISSN 1099-1328
doi: https://doi.org/10.1002/jid.1279
Della Giusta, M. ORCID: https://orcid.org/0000-0003-3959-4451 and Phillips, C.
(2006)
Women entrepreneurs in the Gambia: challenges and opportunities.
Journal of International Development, 18 (8).
pp. 1051-1064.
ISSN 0954-1748
doi: https://doi.org/10.1002/jid.1279
J
James, D.
(2006)
Extension to alliance: Aaker and Keller's model revisited.
Journal of Product & Brand Management, 15 (1).
pp. 15-22.
ISSN 1061-0421
doi: https://doi.org/10.1108/10610420610650846
James, D., Lyman, M. and Foreman, S.
(2006)
Does the tail wag the dog? Brand personality in brand alliance evaluation.
Journal of Product & Brand Management, 15 (3).
pp. 173-183.
ISSN 1061-0421
doi: https://doi.org/10.1108/10610420610668612
L
Lee, S. and Mullin, S.
(2006)
Prospect research policy, privacy, and ethics.
In: Hart, T., Greenfield, J., Gignac, P. and Carnie, C. (eds.)
Major donors: finding big gifts in your database and online.
Wiley-Blackwell, Oxford, pp. 51-70.
ISBN 9780471768104
Lemke, F., Clark, M. and Wilson, H.,
(2006)
What makes a great customer experience.
Report.
Henley Centre for Customer Management
Lindgreen, A., Palmer, R., Vanhamme, J. and Wouters, J.
(2006)
A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships.
Industrial Marketing Management, 35 (1).
pp. 57-71.
ISSN 0019-8501
doi: https://doi.org/10.1016/j.indmarman.2005.08.008
M
Meek, R., Meek, H., Palmer, R. and Parkinson, L.
(2006)
CIM coursebook 06/07 managing marketing performance.
Butterworth Heinemann, Oxford, pp424.
ISBN 9780750680141
Money, K. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098
(2006)
Using reputation measurement to create value: an analysis and integration of existing measures.
Journal of General Management, 32 (1).
pp. 1-12.
ISSN 0306-3070
doi: https://doi.org/10.1177/030630700603200101
P
Palmer, R., Croston, D., Garvey, A. and Mead, S.
(2006)
Marketing of beef and lamb in England: the role of EBLEX.
British Food Journal, 108 (10).
pp. 808-823.
ISSN 0007-070X
doi: https://doi.org/10.1108/00070700610702073
S
Sargeant, A., Lee, S. and Jay, E.
(2006)
Benchmarking charity performance: returns from direct marketing in fundraising.
Journal of Nonprofit & Public Sector Marketing, 16 (1-2).
pp. 77-94.
ISSN 1540-6997
doi: https://doi.org/10.1300/J054v16n01_05
Smith, B., Wilson, H. and Clark, M.
(2006)
Creating and using customer insight: 12 rules of best practice.
Journal of Medical Marketing, 6 (2).
pp. 135-139.
ISSN 1745-7912
doi: https://doi.org/10.1057/palgrave.jmm.5050013
Stride, H.
(2006)
An investigation into the values dimensions of branding: implications for the charity sector.
International Journal of Nonprofit and Voluntary Sector Marketing, 11 (2).
pp. 115-124.
ISSN 1479-103X
doi: https://doi.org/10.1002/nvsm.44
This list was generated on Wed Dec 25 07:18:31 2024 UTC.