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Items where Division is "Marketing and Reputation" and Year is 2006

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Number of items: 16.

B

Bailey, C. and Clark, M., (2006) How companies use customer insight to drive customer acquisition, retention, and development: an exploratory multiple case study. Report. Henley Centre for Customer Management

C

Christodoulides, G., de Chernatony, L., Furrer, O., Shiu, E. and Abimbola, T. (2006) Conceptualising and measuring the equity of online brands. Journal of Marketing Management, 22 (7 & 8). pp. 799-825. ISSN 1472-1376 doi: https://doi.org/10.1362/026725706778612149

Clark, M. and Harrington, T., (2006) Organisational climate research. Report. Henley Centre for Customer Management

D

Della Giusta, M. and Phillips, C. (2006) Women entrepreneurs in the Gambia: challenges and opportunities. Journal of International Development, 18 (8). pp. 1051-1064. ISSN 1099-1328 doi: https://doi.org/10.1002/jid.1279

Della Giusta, M. and Phillips, C. (2006) Women entrepreneurs in the Gambia: challenges and opportunities. Journal of International Development, 18 (8). pp. 1051-1064. ISSN 0954-1748 doi: https://doi.org/10.1002/jid.1279

J

James, D. (2006) Extension to alliance: Aaker and Keller's model revisited. Journal of Product & Brand Management, 15 (1). pp. 15-22. ISSN 1061-0421 doi: https://doi.org/10.1108/10610420610650846

James, D., Lyman, M. and Foreman, S. (2006) Does the tail wag the dog? Brand personality in brand alliance evaluation. Journal of Product & Brand Management, 15 (3). pp. 173-183. ISSN 1061-0421 doi: https://doi.org/10.1108/10610420610668612

L

Lee, S. and Mullin, S. (2006) Prospect research policy, privacy, and ethics. In: Hart, T., Greenfield, J., Gignac, P. and Carnie, C. (eds.) Major donors: finding big gifts in your database and online. Wiley-Blackwell, Oxford, pp. 51-70. ISBN 9780471768104

Lemke, F., Clark, M. and Wilson, H., (2006) What makes a great customer experience. Report. Henley Centre for Customer Management

Lindgreen, A., Palmer, R., Vanhamme, J. and Wouters, J. (2006) A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships. Industrial Marketing Management, 35 (1). pp. 57-71. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2005.08.008

M

Meek, R., Meek, H., Palmer, R. and Parkinson, L. (2006) CIM coursebook 06/07 managing marketing performance. Butterworth Heinemann, Oxford, pp424. ISBN 9780750680141

Money, K. and Hillenbrand, C. (2006) Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management, 32 (1). pp. 1-12. ISSN 0306-3070 doi: https://doi.org/10.1177/030630700603200101

P

Palmer, R., Croston, D., Garvey, A. and Mead, S. (2006) Marketing of beef and lamb in England: the role of EBLEX. British Food Journal, 108 (10). pp. 808-823. ISSN 0007-070X doi: https://doi.org/10.1108/00070700610702073

S

Sargeant, A., Lee, S. and Jay, E. (2006) Benchmarking charity performance: returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16 (1-2). pp. 77-94. ISSN 1540-6997 doi: https://doi.org/10.1300/J054v16n01_05

Smith, B., Wilson, H. and Clark, M. (2006) Creating and using customer insight: 12 rules of best practice. Journal of Medical Marketing, 6 (2). pp. 135-139. ISSN 1745-7912 doi: https://doi.org/10.1057/palgrave.jmm.5050013

Stride, H. (2006) An investigation into the values dimensions of branding: implications for the charity sector. International Journal of Nonprofit and Voluntary Sector Marketing, 11 (2). pp. 115-124. ISSN 1479-103X doi: https://doi.org/10.1002/nvsm.44

This list was generated on Tue Dec 6 10:14:19 2022 UTC.

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