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Items where Division is "Marketing and Reputation" and Year is 2006

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Number of items: 16.

Article

Christodoulides, G., de Chernatony, L., Furrer, O., Shiu, E. and Abimbola, T. (2006) Conceptualising and measuring the equity of online brands. Journal of Marketing Management, 22 (7 & 8). pp. 799-825. ISSN 1472-1376 doi: https://doi.org/10.1362/026725706778612149

Della Giusta, M. and Phillips, C. (2006) Women entrepreneurs in the Gambia: challenges and opportunities. Journal of International Development, 18 (8). pp. 1051-1064. ISSN 1099-1328 doi: https://doi.org/10.1002/jid.1279

Della Giusta, M. and Phillips, C. (2006) Women entrepreneurs in the Gambia: challenges and opportunities. Journal of International Development, 18 (8). pp. 1051-1064. ISSN 0954-1748 doi: https://doi.org/10.1002/jid.1279

James, D. (2006) Extension to alliance: Aaker and Keller's model revisited. Journal of Product & Brand Management, 15 (1). pp. 15-22. ISSN 1061-0421 doi: https://doi.org/10.1108/10610420610650846

James, D., Lyman, M. and Foreman, S. (2006) Does the tail wag the dog? Brand personality in brand alliance evaluation. Journal of Product & Brand Management, 15 (3). pp. 173-183. ISSN 1061-0421 doi: https://doi.org/10.1108/10610420610668612

Lindgreen, A., Palmer, R., Vanhamme, J. and Wouters, J. (2006) A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships. Industrial Marketing Management, 35 (1). pp. 57-71. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2005.08.008

Money, K. and Hillenbrand, C. (2006) Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management, 32 (1). pp. 1-12. ISSN 0306-3070 doi: https://doi.org/10.1177/030630700603200101

Palmer, R., Croston, D., Garvey, A. and Mead, S. (2006) Marketing of beef and lamb in England: the role of EBLEX. British Food Journal, 108 (10). pp. 808-823. ISSN 0007-070X doi: https://doi.org/10.1108/00070700610702073

Sargeant, A., Lee, S. and Jay, E. (2006) Benchmarking charity performance: returns from direct marketing in fundraising. Journal of Nonprofit & Public Sector Marketing, 16 (1-2). pp. 77-94. ISSN 1540-6997 doi: https://doi.org/10.1300/J054v16n01_05

Smith, B., Wilson, H. and Clark, M. (2006) Creating and using customer insight: 12 rules of best practice. Journal of Medical Marketing, 6 (2). pp. 135-139. ISSN 1745-7912 doi: https://doi.org/10.1057/palgrave.jmm.5050013

Stride, H. (2006) An investigation into the values dimensions of branding: implications for the charity sector. International Journal of Nonprofit and Voluntary Sector Marketing, 11 (2). pp. 115-124. ISSN 1479-103X doi: https://doi.org/10.1002/nvsm.44

Book or Report Section

Lee, S. and Mullin, S. (2006) Prospect research policy, privacy, and ethics. In: Hart, T., Greenfield, J., Gignac, P. and Carnie, C. (eds.) Major donors: finding big gifts in your database and online. Wiley-Blackwell, Oxford, pp. 51-70. ISBN 9780471768104

Report

Bailey, C. and Clark, M., (2006) How companies use customer insight to drive customer acquisition, retention, and development: an exploratory multiple case study. Report. Henley Centre for Customer Management

Clark, M. and Harrington, T., (2006) Organisational climate research. Report. Henley Centre for Customer Management

Lemke, F., Clark, M. and Wilson, H., (2006) What makes a great customer experience. Report. Henley Centre for Customer Management

Book

Meek, R., Meek, H., Palmer, R. and Parkinson, L. (2006) CIM coursebook 06/07 managing marketing performance. Butterworth Heinemann, Oxford, pp424. ISBN 9780750680141

This list was generated on Sun Feb 5 07:43:25 2023 UTC.

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