Number of items: 16.
Champniss, G. and Rodes-Vila, F.
(2011)
Brand valued: how socially valued brands hold the key to a sustainable future and business success.
Wiley.
ISBN 9781119976677
Christodoulides, G., Michaelidou, N. and Siamagka, N.
(2011)
Using comparative affective states to develop a typology of internet users: evidence from eight countries.
In: 40th EMAC Annual Conference, 2011, Ljubljana.
Christodoulides, G. and Michaelidou, N.
(2011)
Shopping motives as antecedents of e-satisfaction and e-loyalty.
Journal of Marketing Management, 27 (1/2).
pp. 181-197.
ISSN 1472-1376
doi: https://doi.org/10.1080/0267257X.2010.489815
Christodoulides, G., Jevons, C. and Blackshaw, P.
(2011)
The voice of the consumer speaks forcefully in brand identity: user-generated content forces smart marketers to listen.
Journal of Advertising Research , 51 (1).
pp. 101-111.
doi: https://doi.org/10.2501/JAR-51-1-101-111
(50th anniversary supplement)
Coleman, D., de Chernatony, L. and Christodoulides, G.
(2011)
B2B service brand identity: scale development and validation.
Industrial Marketing Management, 40 (7).
pp. 1063-1071.
ISSN 0019-8501
doi: https://doi.org/10.1016/j.indmarman.2011.09.010
Ekinci, Y., Zeglat, D. and Whyatt, G.
(2011)
Service quality, brand loyalty and profit growth in the UK budget hotels.
Tourism Analysis, 16 (3).
ISSN 1943-3999
Gray, D. E., Ekinci, Y. and Goregaokar, H.
(2011)
Coaching SME managers: business development or personal therapy? A mixed methods study.
The International Journal of Human Resource Management, 22 (4).
pp. 863-882.
ISSN 1466-4399
doi: https://doi.org/10.1080/09585192.2011.555129
Gray, D. E., Ekinci, Y. and Goregaokar, H.
(2011)
A five-dimensional model of attributes: some precursors of executive coach selection.
International Journal of Selection and Assessment, 19 (4).
pp. 415-428.
ISSN 1468-2389
doi: https://doi.org/10.1111/j.1468-2389.2011.00569.x
Grigore, G.
(2011)
Corporate social responsibility and marketing.
In: Crowther, D. and Aras, G. (eds.)
Governance in the Business Environment – Developments in Corporate Governance and Responsibility.
Emerald Group Publishing Limited, Bingley, pp. 41-58.
Hang, H. and Auty, S.
(2011)
Children playing branded video games: The impact of interactivity on product placement effectiveness.
Journal of Consumer Psychology, 21 (1).
pp. 65-72.
ISSN 1057-7408
doi: https://doi.org/10.1016/j.jcps.2010.09.004
Le Meunier-Fitzhugh, K., Baumann, J., Palmer, R. and Wilson , H.
(2011)
The implications of service-dominant logic and integrated solutions on the sales function.
Journal of Marketing Theory and Practice, 19 (4).
pp. 423-440.
ISSN 1069-6679
doi: https://doi.org/10.2753/MTP1069-6679190405
Leek, S. and Christodoulides, G.
(2011)
A literature review and future agenda for B2B branding: Challenges of branding in a B2B context.
Industrial Marketing Management, 40 (6).
pp. 830-837.
ISSN 0019-8501
doi: https://doi.org/10.1016/j.indmarman.2011.06.006
Michaelidou, N. and Christodoulides, G.
(2011)
Antecedents of attitude and intention towards counterfeit symbolic and experiential products.
Journal of Marketing Management, 27 (9-10).
pp. 976-991.
ISSN 1472-1376
doi: https://doi.org/10.1080/0267257X.2010.549189
Michaelidou, N., Siamagka, N.-T. and Christodoulides, G.
(2011)
Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands.
Industrial Marketing Management, 40 (7).
pp. 1153-1159.
ISSN 0019-8501
doi: https://doi.org/10.1016/j.indmarman.2011.09.009
Nam, J., Ekinci, Y. and Whyatt, G.
(2011)
Brand equity, brand loyalty and consumer satisfaction.
Annals of Tourism Research, 38 (3).
pp. 1009-1030.
ISSN 0160-7383
doi: https://doi.org/10.1016/j.annals.2011.01.015
Nunan, D. and Knox, S.
(2011)
Can search engine advertising help access rare samples?
International Journal of Market Research, 53 (4).
pp. 523-540.
ISSN 1470-7853
This list was generated on Wed Feb 5 10:28:44 2025 UTC.