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Items where Division is "Marketing and Reputation" and Year is 2011

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Number of items: 16.

Champniss, G. and Rodes-Vila, F. (2011) Brand valued: how socially valued brands hold the key to a sustainable future and business success. Wiley. ISBN 9781119976677

Christodoulides, G., Michaelidou, N. and Siamagka, N. (2011) Using comparative affective states to develop a typology of internet users: evidence from eight countries. In: 40th EMAC Annual Conference, 2011, Ljubljana.

Christodoulides, G. and Michaelidou, N. (2011) Shopping motives as antecedents of e-satisfaction and e-loyalty. Journal of Marketing Management, 27 (1/2). pp. 181-197. ISSN 1472-1376 doi: https://doi.org/10.1080/0267257X.2010.489815

Christodoulides, G., Jevons, C. and Blackshaw, P. (2011) The voice of the consumer speaks forcefully in brand identity: user-generated content forces smart marketers to listen. Journal of Advertising Research , 51 (1). pp. 101-111. doi: https://doi.org/10.2501/JAR-51-1-101-111 (50th anniversary supplement)

Coleman, D., de Chernatony, L. and Christodoulides, G. (2011) B2B service brand identity: scale development and validation. Industrial Marketing Management, 40 (7). pp. 1063-1071. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.09.010

Ekinci, Y., Zeglat, D. and Whyatt, G. (2011) Service quality, brand loyalty and profit growth in the UK budget hotels. Tourism Analysis, 16 (3). ISSN 1943-3999

Gray, D. E., Ekinci, Y. and Goregaokar, H. (2011) Coaching SME managers: business development or personal therapy? A mixed methods study. The International Journal of Human Resource Management, 22 (4). pp. 863-882. ISSN 1466-4399 doi: https://doi.org/10.1080/09585192.2011.555129

Gray, D. E., Ekinci, Y. and Goregaokar, H. (2011) A five-dimensional model of attributes: some precursors of executive coach selection. International Journal of Selection and Assessment, 19 (4). pp. 415-428. ISSN 1468-2389 doi: https://doi.org/10.1111/j.1468-2389.2011.00569.x

Grigore, G. (2011) Corporate social responsibility and marketing. In: Crowther, D. and Aras, G. (eds.) Governance in the Business Environment – Developments in Corporate Governance and Responsibility. Emerald Group Publishing Limited, Bingley, pp. 41-58.

Hang, H. and Auty, S. (2011) Children playing branded video games: The impact of interactivity on product placement effectiveness. Journal of Consumer Psychology, 21 (1). pp. 65-72. ISSN 1057-7408 doi: https://doi.org/10.1016/j.jcps.2010.09.004

Le Meunier-Fitzhugh, K., Baumann, J., Palmer, R. and Wilson , H. (2011) The implications of service-dominant logic and integrated solutions on the sales function. Journal of Marketing Theory and Practice, 19 (4). pp. 423-440. ISSN 1069-6679 doi: https://doi.org/10.2753/MTP1069-6679190405

Leek, S. and Christodoulides, G. (2011) A literature review and future agenda for B2B branding: Challenges of branding in a B2B context. Industrial Marketing Management, 40 (6). pp. 830-837. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.06.006

Michaelidou, N. and Christodoulides, G. (2011) Antecedents of attitude and intention towards counterfeit symbolic and experiential products. Journal of Marketing Management, 27 (9-10). pp. 976-991. ISSN 1472-1376 doi: https://doi.org/10.1080/0267257X.2010.549189

Michaelidou, N., Siamagka, N.-T. and Christodoulides, G. (2011) Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40 (7). pp. 1153-1159. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.09.009

Nam, J., Ekinci, Y. and Whyatt, G. (2011) Brand equity, brand loyalty and consumer satisfaction. Annals of Tourism Research, 38 (3). pp. 1009-1030. ISSN 0160-7383 doi: https://doi.org/10.1016/j.annals.2011.01.015

Nunan, D. and Knox, S. (2011) Can search engine advertising help access rare samples? International Journal of Market Research, 53 (4). pp. 523-540. ISSN 1470-7853

This list was generated on Wed Feb 5 10:28:44 2025 UTC.

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