C

Christodoulides, G. (2012) Brand equity. In: Wiley encyclopedia of management. Wiley. doi: https://doi.org/10.1002/9781118785317.weom090279

Christodoulides, G., Jevons, C. and Bonhomme, J. (2012) Memo to marketers: quantitative evidence for change: how user-generated content really affects brands. Journal of Advertising Research, 52 (1). ISSN 0021-8499

Christodoulides, G., Michaelidou, N. and Argyriou, E. (2012) Cross-national differences in E-WOM influence. European Journal of Marketing, 46 (11-12). 1689 -1707. ISSN 0309-0566

H

Hang, H., (2012) E-word of mouth: building sustainable and trustworthy relationships with customers in a highly regulated on-line environment. Report. Henley Centre for Customer Management

Holt, D., Littlewood, D. and Harrison, R. (2012) Imitation and entrepreneurship - an exploration of the African context. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 Nov 2012, Dublin, Ireland.

L

Lages, C. R. (2012) Employees' external representation of their workplace: key antecedents. Journal of Business Research, 65 (9). pp. 1264-1272. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2011.10.044

Lages, C. R. and Piercy, N. F. (2012) Key drivers of frontline employee generation of ideas for customer service improvement. Journal of Service Research, 15 (2). pp. 215-230. ISSN 1552-7379 doi: https://doi.org/10.1177/1094670511436005

Leek, S. and Christodoulides, G. (2012) A framework of brand value in B2B markets: the contributing role of functional and emotional components. Industrial Marketing Management, 41 (1). pp. 106-114. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.11.009

Littlewood, D. and Holt, D. (2012) Mapping the trickle out benefits of social and environmental enterprises: a pilot study of an East African eco business. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 Nov 2012, Dublin, Ireland.

M

Michaelidou, N., Christodoulides, G. and Torova, K. (2012) Determinants of healthy eating: a cross-national study on motives and barriers. International Journal of Consumer Studies, 36 (1). pp. 17-22. ISSN 1470-6431 doi: https://doi.org/10.1111/j.1470-6431.2011.01031.x

N

Nguyen, B. and Simkin, L. (2012) Fairness quality: the role of fairness in a social and ethically oriented marketing landscape. Marketing Review, 12 (4). pp. 333-344. ISSN 1472-1384 doi: https://doi.org/10.1362/146934712X13469451716556

Nunan, D. and Cook, A., (2012) Social media research: influencing the influencers. Report. Henley Centre for Customer Management

S

Siamagka, N.-T., (2012) The use of social media in a B2B context. Report. Henley Centre for Customer Management

Y

Yenicioglu, B., (2012) Social spending: investing in social media marketing (SMM). Report. Henley Centre for Customer Management