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Items where Division is "Marketing and Reputation" and Year is 2012

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Jump to: C | D | E | H | I | L | M | N | P | R | S | Y
Number of items: 28.

C

Christodoulides, G. (2012) Brand equity. In: Wiley encyclopedia of management. Wiley. doi: https://doi.org/10.1002/9781118785317.weom090279

Christodoulides, G., Jevons, C. and Bonhomme, J. (2012) Memo to marketers: quantitative evidence for change: how user-generated content really affects brands. Journal of Advertising Research, 52 (1). ISSN 0021-8499

Christodoulides, G., Michaelidou, N. and Argyriou, E. (2012) Cross-national differences in E-WOM influence. European Journal of Marketing, 46 (11-12). 1689 -1707. ISSN 0309-0566

D

Dibley, A., Yenicioglu, B. and Clark, M., (2012) How collaborative innovation and co-creation can deliver value: a stakeholder approach. Report. Henley Centre for Customer Management

Dsouli, O., Khan, N. and Kakabadse, N. K. (2012) Spiritual capital: the co-evolution of an ethical framework based on Abrahamic religious values in the Islamic tradition. Journal of Management Development, 31 (10). pp. 1058-1076. ISSN 0262-1711 doi: https://doi.org/10.1108/02621711211281843

E

Enjelvin, G. and Korac-Kakabadse, N. (2012) France and the memories of ‘others’: The case of the Harkis. History & Memory, 24 (1). pp. 152-177. ISSN 0935-560X doi: https://doi.org/10.2979/histmemo.24.1.152

H

Hair, N. and Clark, M., (2012) Multichannel integration evidence from the States and a review of the field. Report. Henley Centre for Customer Management

Han, Y., Brooks, I., Kakabadse, N. K., Peng, Z. and Zhu, Y. (2012) A grounded investigation of Chinese employees' psychological capital. Journal of Managerial Psychology, 27 (7). pp. 669-695. ISSN 0268-3946 doi: https://doi.org/10.1108/02683941211259511

Hang, H., (2012) E-word of mouth: building sustainable and trustworthy relationships with customers in a highly regulated on-line environment. Report. Henley Centre for Customer Management

Holt, D., Littlewood, D. and Harrison, R. (2012) Imitation and entrepreneurship - an exploration of the African context. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 Nov 2012, Dublin, Ireland.

I

Inamori, T., Analoui, F. and Kakabadse, N. (2012) Can perceptual differences account for managerial success?: the case of Japanese aid workers. Management Research Review, 35 (1). pp. 32-51. ISSN 2040-8269 doi: https://doi.org/10.1108/01409171211190797

L

Lages, C. R. (2012) Employees' external representation of their workplace: key antecedents. Journal of Business Research, 65 (9). pp. 1264-1272. ISSN 0148-2963 doi: https://doi.org/10.1016/j.jbusres.2011.10.044

Lages, C. R. and Piercy, N. F. (2012) Key drivers of frontline employee generation of ideas for customer service improvement. Journal of Service Research, 15 (2). pp. 215-230. ISSN 1552-7379 doi: https://doi.org/10.1177/1094670511436005

Leek, S. and Christodoulides, G. (2012) A framework of brand value in B2B markets: the contributing role of functional and emotional components. Industrial Marketing Management, 41 (1). pp. 106-114. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2011.11.009

Littlewood, D. and Holt, D. (2012) Mapping the trickle out benefits of social and environmental enterprises: a pilot study of an East African eco business. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 Nov 2012, Dublin, Ireland.

M

Michaelidou, N., Christodoulides, G. and Torova, K. (2012) Determinants of healthy eating: a cross-national study on motives and barriers. International Journal of Consumer Studies, 36 (1). pp. 17-22. ISSN 1470-6431 doi: https://doi.org/10.1111/j.1470-6431.2011.01031.x

Money, K., Hillenbrand, C., Hunter, I. and Money, A.G. (2012) Modelling bi-directional research: a fresh approach to stakeholder theory. Journal of Strategy and Management, 5 (1). pp. 5-24. ISSN 1755-425X doi: https://doi.org/10.1108/17554251211200428

Mostovicz, E. I. and Kakabadse, N. K. (2012) “He has told you, O man, what is good!”. Journal of Management Development, 31 (9). pp. 948-961. ISSN 0262-1711 doi: https://doi.org/10.1108/02621711211259893

Mouraviev, N. and Kakabadse, N. K. (2012) Conceptualising public-private partnerships: a critical appraisal of approaches to meanings and forms. Society and Business Review, 7 (3). pp. 260-276. ISSN 1746-5680 doi: https://doi.org/10.1108/17465681211271332

Mouraviev, N., Kakabadse, N. and Robinson, I. (2012) Concessionary nature of public-private partnerships in Russia and Kazakhstan: a critical review. International Journal of Public Administration, 35 (6). pp. 410-420. ISSN 1532-4265 doi: https://doi.org/10.1080/01900692.2012.658000

N

Nguyen, B. and Simkin, L. (2012) Fairness quality: the role of fairness in a social and ethically oriented marketing landscape. Marketing Review, 12 (4). pp. 333-344. ISSN 1472-1384 doi: https://doi.org/10.1362/146934712X13469451716556

Nunan, D. and Cook, A., (2012) Social media research: influencing the influencers. Report. Henley Centre for Customer Management

P

Perkins, N. and Clark, M., (2012) Multichannel in a complex world. Report. Henley Centre for Customer Management

R

Rose, S. and Money, K., (2012) Corporate reputation and B2B inter-firm partnerships. Report. Henley Centre for Customer Management

Rose, S., Clark, M., Samouel, P. and Hair, N. (2012) Online customer experience in e-retailing: an empirical model of antecedents and outcomes. Journal of Retailing, 88 (2). pp. 308-322. ISSN 0022-4359 doi: https://doi.org/10.1016/j.jretai.2012.03.001

S

Shapiro, M., Clark, M. and Hair, N., (2012) Exploring online community participation. Report. Henley Centre for Customer Management

Siamagka, N.-T., (2012) The use of social media in a B2B context. Report. Henley Centre for Customer Management

Y

Yenicioglu, B., (2012) Social spending: investing in social media marketing (SMM). Report. Henley Centre for Customer Management

This list was generated on Tue Dec 6 10:09:21 2022 UTC.

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